Rang Rasiya is a Pakistani clothing brand. Sana Javed was firstly shot for the brand’s Eid collection this year. But due to the recent controversy in opposition to Sana Javed, the brand announced to disassociate Sana from their Eid campaign and again done a shoot for the Eid campaign with another celebrity.
The Sana Javed matter started from Rang Rasiya shoot when Sana misbehaved with fellow artist Manal Saleem. Manal came forward and highlights the incident over her social media accounts which led to grab the attention of general public and all other celebrities also share their incidents with Sana likewise.
So the brand in order to take care of the public emotions and for their smooth working chose Urwa Hocane for the campaign shoot. Firstly, the brand shared the pictures of muse celebrity in small chunks and then share the half pictures along with challenging the viewers to make a guess. Some people guessed right and it was the dazzling Urwa Hocane behind the camera.
The brand now shared the full exquisite pictures of their upcoming Eid collection “Mishri Si Yaadein”. The brand in the caption also wrote that they are happy to announce Urwa Hocane as the new star of their Eid campaign. Urwa is a talented, kind-hearted, and hardworking individual as is written in the caption. The brand also promises that this is the most finest Eid campaign that we can ever come across. Netizens are appreciating this step of a brand.
Share your views on this decision taken by the brand ‘Rang Rasiya’ in the comments section below.
