Brand Zara Shahjahan’s new collection ‘Humraaz’ is under criticism for promoting vulgarity

Zara Shahjahan is a famous Pakistani designer who is known worldwide for her vintage Pakistani fashion. The brand represents the pinnacle of craftsmanship and unparalleled quality of fabrics. Zara Shahjahan is considered to be more luxurious when it comes in quite a high end of the spectrum for its new brides, unstitched, oriental, and ready-to-wear lines. And that’s why she has made quite a name for her modern and new collections across the world in a very short time.

Just a few days ago, Zara Shahjahan has launched her wedding formal collection 2022 called Humraaz in which Emaan Suleman and Sauban Umais have been taken as models. It can be seen in this Humraaz collection that the brand is perhaps the epitome of marriage and love in the eighties and nineties. But some images are taken in such a way that users are finding them difficult to digest.

Well, it’s a shame to say that brands do some photoshoots to earn some money, which become a source of anger for the people of Pakistan. Many brands have done such photoshoots before, but they seem to listen to people’s criticism with one ear and throw it out the other, and they continue to show their western culture in eastern countries.

As soon as these pictures went viral on social media, people expressed their thoughts like this. A user wrote that in the earlier era there was no such profanity as you are trying to show. While some people said that we should boycott this brand. While another user expressed his anger and wrote that instead of spreading literature in our generation, we are spreading obscenity.

Have you guys also bought Zara Shahjahan brand clothes, if yes then definitely share your experience with us. Thanks!